This post originally appeared on Dear Mr. Postman on November 2, 2011. I’m reposting it because #relevant.
It’s that time of year again, when men indulge their secret desire to look like creeps from the 1970’s even though it is no longer socially acceptable for them to behave in corresponding creepy ways.
So now they grow mustaches, leer inappropriately under the guise of “irony,” and defend it in the name of a good cause. Political correctness is great.
Let’s pretend that Movember and its most visible cause—prostate cancer—is the male equivalent of the marketing push behind breast cancer (they’re not direct inverses, obviously, but bear with me for a second).
So one of the ways breast cancer funding is marketed is through this whole “boobs are sexy; let’s save ’em” thing. While I like my boobs, and I want them to be healthy, and I don’t disagree that they’re sexy, I still feel like this campaign is a very concerted effort to get men to care about breast cancer. Which is fine. Men should care about breast cancer. This is also manifested in the idea that most breast lumps are found by women’s partners…so get involved in catching breast cancer early by coping a feel of your lady’s ladylumps (really, do it). (“This isn’t for me, baby, I swear, it’s all for you. It’s a hard-on for health.“)
AND THEN in the other corner of the ring, we’ve got Movember! And prostate cancer! Wherein guys….grow mustaches. I took a poll, and it turns out this is something guys like and women don’t. So let’s call it an indulgence on their part. It’s their health issue, their gender’s health month, so ok. And then in an attempt to include women in this mission, Movember advocates “Have Sex with a Guy with a Mustache” day:
Awwwww so sweet! OH WAIT. I feel like this isn’t really for women, actually. I feel like it’s for the dudes with mustaches, whose sex lives have suddenly dropped off with the advent of Movember.
So let me get this straight:
1) To fight cancer, men get to feel women’s boobs and grow mustaches.
2) Whereas women have even more focus on their breasts (can be great but not the pleasure center, dudes), have to see guys in mustaches, and “get” to have sex with guys with mustaches. Which by the way does nothing to prevent cancer. Just in case some guy tries to tell you that, ladies—it’s not true.
3) Women need to get men involved in the campaign against breast cancer—need their support so badly (because this country hates funding women’s health issues, as evidenced by overwhelming evidence)—that the entire marketing strategy revolves primarily around drawing men to the cause. (I maintain “boobs are hot” is not designed primarily for women. By the way, should we talk about saving the woman who has the breasts? No? Oh ok my bad.)
4) Whereas the marketing to get funding for men’s health issues involves growing mustaches and encouraging women to have sex with guys with mustaches. As in, this does not actually show a concern for drawing women to the campaign through something that appeals to them. AT ALL. DOES NOT APPEAL TO THEM AT ALL. As in, men don’t seem to need women to support their health care cause.
Why doesn’t Movember include an educational component of “how to check your man for prostate cancer”? I don’t know that this is really for women, either, but it would at least make sense. It, sort of like Samantha on Sex in the City, would advocate sticking your finger up your man’s rectum.
As the video above would say: “It’s for health, baby…I’m fighting that asshole, cancer.” Or you could also say: “that asshole cancer.”
Punctuation is my favorite.
PS—Also this is a very heterosexual-relationship focused post because the campaigns are that way.
PPS—I support funding for health research for almost all issues. Except the boner ones. I think we can all agree we’ve sucked that one dry flooded the market raised awareness opened the floodgates tipped the fulcrum it’s no longer no country for old men oh screw it. (Literally, you can now.)